During our week in Las Vegas, dRiFFt attended the Life Is Beautiful Festival pre-party and the Doritos Blaze the Beats competition held at The Foundry at SLS Hotel Las Vegas. Five finalists, mentored by Busta Rhymes, were there to battle for $50,000 in prize money in front of a live crowd and panel of judges, Busta included. “Our goal is for Blaze the Beat to open doors for Hip-Hop artists,” said VP of Marketing of Frito-Lay Rachel Ferdinando. The five finalists opened for headliner Wiz Khalifa, each with their own freestyle to the same beat, created by Busta Rhymes himself. Khalifa says; "It's cool for the artists, because I remember on my way up there weren't too many opportunities like this to get noticed and recognized by those that you look up to as well."
We had a chance to catch up with Carly (@iamcarlyx), the youngest and sole female competitor.
What did it feel like to be on that stage competing?
Being on that stage was the greatest relief ever! It felt surreal to be the only girl and the youngest competing in front of Busta Rhymes on a big stage. It was a lot to process.
What was the most valuable advice you were given before or during the competition?
The most valuable advice I was given was to keep this momentum going and release some music, which was said by a lot of people that night. I don’t really have any content out at the moment, so it motivated me to get back in the studio and create since I have a lot of new networks and eyes on me.
How did you deal with nerves?
I honestly couldn’t get rid of my nerves that week, I was super nervous. It was my first time being in a rap competition and it was also my first time being on stage alone, so I was extremely anxious. As soon as I touched the stage, though, it all went away.
How did you prepare for the competition?
I practiced in my room, in the shower, almost everywhere over and over again until the verse was second nature to me.
What’s next for you?
I am currently working on some remixes just so I can have content out there before I start working on some original stuff which I have coming soon. Everything I do will be posted on my Instagram @iamcarlyx.
What advice would you give to someone who wanted to audition for a show or competition similar to this?
The advice I would give is to always go with your gut feelings in everything that you do. I made some mistakes by not executing what I intended to do and that threw me off a bit. Also, get into your zone, try to calm any nerves that could prohibit you from showing off your talent, and most importantly have fun and love what you do.
Congratulations to Carly and all five Blaze the Beat finalists. Check out Carly's instagram HERE, and read about our team's experience at Blaze the Beats HERE.
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